Monday, December 3, 2012

Product Launching 101 - The Best Way to Setup and Manage an Ecourse


Many people wonder what is the best way to set up an ecourse; the truth be told there is no best way. You can use an autoresponder with a link to a pdf file of the course, or have the body of your course delivered by an autoresponder, you can even publish your ecourse on a website and simply direct your members to that page. Whichever way you choose is just as good as the other. Each one of these ways has there own pros and cons.

Let's look at a link to a PDF first. The best thing about the PDF is the subscriber can print out the file and store it to look at it at a more suitable time. They can also save the file on their hard drive for later referring to. The bad thing about this is that if they don't have the required software to open PDF files then they won't be able to view it.

Now lets look at a webpage link. The great thing about this all of what you have to offer is at the readers finger tips. You can put different links in the web pages for all to view. Even add your affiliate links in the pages for more traffic to them as well. The bad thing is that so many people use this method that many get tired of opening new links so the chances of them clicking on the other links is not so great. If you can't grab their attention right a way you may lose them from your page.

And the last one to look at is the content in the body of an email. The great thing about this is you are making it easy for the viewer to get the information and read it on their time without having to go somewhere else to read it. Everyone opens there email daily so it's right there waiting on them to read. The bad thing is if you make it to long the people might get bored and erase it for good!

So as you can see each one of these methods are good and are bad in some way! If you can create a combination of these methods then you have a better chance of capturing your audience's attention and keeping it!

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