One of the most important aspects of your business is your product launch. Getting this right is vital to your business success. In this article I include strategies to help you initiate a successful product launch resulting in new customers to grow your business.
1) Save visitor's names and email addresses
Offer visitors compelling information to drive traffic to your website. Capture the visitor's name and address so you can follow up with an email to build a trusted relationship. Most people need to see your message at least seven times before they become a consumer. Sending visitors an email can greatly increase your conversion rate of new buyers of your product.
There are many ways you can capture a visitor's name and email address on your website. You can have an unblockable popup or a subscription box at the top of the page. This will provide a mechanism for visitors to opt-in or sign-up to receive more information about your product or coming products.
2) Find partner affiliates
Find companies who will help you promote your product. There are many companies which can contribute some of their success to the thousands of people promoting their products through partnerships or affiliations. This method allows affiliates to promote or sell more of your company's products than you could do on your own. Recruit an affiliate manager to train as many affiliates and partners as possible. The more people you have promoting your product the faster your business will grow.
3) Advertise your product prior to releasing it
To generate excitement about your new product send emails to prospects and existing customers announcing its coming release. This will entice potential buyers and to pre-order or be ready to purchase your product when it is released.
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