A 7 figure launch is a significant milestone and it's always great to be part of one. Beyond all the other factors that have been mentioned, there are specific things that have to be present for a 7 figure launch to happen.
Tons of qualified visitors to the offer in a short period: The only way to generate enough qualified visitors to the site in a very short time period, and the only way to do that is through massive JV support.
There must be at least one high-priced product in the sales process: If you want to reach $1 million with a $1,000 product, you only have to sell 1000 units. If you are only selling a $100 product, you would have to sell 10,000 units. While the latter is doable, it is much, much harder because it requires an enormous amount of traffic. Outside of certain industries, such as the Internet marketing niche, there may not be enough available traffic in the entire industry to sell enough $97 units to hit $1 million, hence the need to sell higher-priced products. A more advanced strategy is to have multiple upsells, thus creating more dollar per customer.
There must be enough opportunities to sell: Another common mistake is to sell only via the Internet. A more powerful model is to integrate in multiple channels including doing webinars and phone sales and do it repeatedly. This is a more reliable strategy than sending more visitors to the site, which is not always possible in small niches.
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