Monday, December 3, 2012

Creating an Effective Planned Product Launch


I'm sure you have seen it on TV or on the news where large businesses have sold thousands of their new products in record time. You probably sit there wondering "how on earth can someone do that?" Well now its time to put you out of your misery.

The key to being successful in your business is to have an effective planned product launch. The key word in this sentence is "planned". Without having a plan you are more like a "needle in a hay stack". If you think that setting up an effective plan for a successful product launch is a walk in the park then think again. It takes weeks of hard work and precision for everything to work out effectively. You need to sit down and discuss on what you plan to do and how you plan to achieve it. Your plan must include a list of tasks and an assignment of who in your organization will perform each task on your list.

There are two different types of launches; one being a hard launch that is based over a fixed period of time and the other being a soft launch which just "goes with the flow". You need to decide which one to go with and why. It has been recommended by various experts that you should go with a blend of both to achieve optimum results. The approach you choose at the end of the day will all come down to your product and how far finished it is. If you are still developing a few changes then it is ideal to go with the soft launch.

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