Are you a speaker, promoter, or business owner struggling with any of the following issues?
- Rising business costs - Declining event attendance - Disappearing speaking opportunities - High refunds - Lack of qualified leads to sell your backend opportunities to
If you said yes to any of these, then you're at the right place. We need to send a wakeup call to speakers, promoters and business owners who are sitting on the sideline: if you don't have a launch in your strategic plan, odds are you won't be here in 12 to 18 months. The message is simple: Launch now or die!
Your launch can only by successful if your offer is irresistible to the consumer, and this is another area that most product owners are too stingy on. As the saying goes: "The free line has moved." That is, because of negligible distribution costs, the Internet has commoditized information to the point that specialized knowledge that could have been sold (for $1,000 or more) in the past is now free.
In fact, you should give your best information for free, which creates this reaction in the consumer: "Man, if the free stuff is this good, what is in the paid stuff?" The bar has definitely been raised, and you either adapt or you will be left behind. Thus, you have to take a totally different approach if you wish to have a successful product launch. It starts with being able to offer high quality content during the prelaunch period and give as much value until it hurts.
This includes videos, audios, reports, and even live training: all of this has to be free or else your launch will literally skid off track. This is the time to court the consumer and build a relationship with him, and the fastest way to do that is provide enormous value. So many product owners get "stingy" during the prelaunch process and the launch then fails to create the momentum necessary to create the success it should have been. Decide right now: do you plan on using this powerful new strategy to become a winner or do you want to get left behind and become irrelevant?
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